Class Notes (838,386)
Canada (510,872)
Marketing (1,395)
MKT 100 (974)
Lecture 4

Week 4

2 Pages
Unlock Document

MKT 100
Marla Spergel

Week 4 Situation AnalysisA Monopoly is where there is a single supplier such as an electrical utility who has control over price quality and supply An Oligopoly is a market dominated by a few suppliers such as the detergent industry or other industries that require very large investments in equipment or technology Monopolistic Competition has many suppliers with a variety of product each of which has a small market share Perfect Competition is when many suppliers sell essentially the same product such as the Thompson Seedless Grape producers Market share is measured as a companys percentage of total industry sales over a specified time period A companys market share can change dramatically depending on how the market is definedIn practice the market is normally specified by a realistic assessment of company resources and by company growth objectives Brand Mind share The shareof customers who name the brand when asked to name the first brand tha
More Less

Related notes for MKT 100

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.