MKT 100 Lecture Notes - Lecture 11: Taco Bell, Sales Promotion, Direct Marketing

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Gillespie

Document Summary

Variety of mediums to provide clarity, consistency and maximum impact of a brand (i. e. electronic media, advertising, sales promotions, etcetera). Example: taco bell served breakfast until 11 am, 30 minutes later than most. Mcdonald"s breakfast options by advertising the next generation of breakfast . Direct marketing: five main ways of marketing. Personal selling uses salespeople to promote the product, and is more expensive than other forms. Sales promotions are offered directly; used in conjunction with imc, and can be used for both short and long-term objectives. Advertising is the most visible element of imc; effective at generating interest. Public relations: free media attention; works in association with companies to promote products to consumers. Online marketing: websites, blogs and social media; interactive, innovative and multi- channeled. Events and sponsorships: easiest way to promote product through brand placement (i. e. sponsored sports events or concerts). The communication process: sender (firms) - transmitter encodes message -