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MKT 100 Lecture Notes - Convenience Store, Performance Metric

Canada

Principles of Marketing

Marketing

Caitlin Mc Laughlin

Ryerson University

Introductory Macroeconomics

Economic Development

The Physical Environment

Introduction to Global Management

Organizational Behaviour II

Human Resources Management

Advanced Marketing Management

Introduction to Psychology I

Perspectives in Psychology

<p style="text-align: justify;">Which of the following is NOT a method that firms use to position products? </p>
<p style="text-align: justify;">a) Salient attributes</p>
<p style="text-align: justify;">b) Value proposition</p>
<p style="text-align: justify;">c) Symbols </p>
<p style="text-align: justify;">d) Competition</p>
<p style="text-align: justify;">e) Market share </p>

<p>An important part of creating a market-product grid is to</p>
<p>A. compare, in two dimensions, a firm's position relative to its competitors.<br>B. plot the market growth rate and relative market share of a firm's offering.<br>C. estimates the size of the markets.<br>D. identify company strengths and weaknesses.</p>

<div style="text-align: justify;">One key feature of the value of a strong brand is that </div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">A. it can protect the firm from the competition.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">B. it no longer needs to be supported by advertising and promotion.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">C. if it becomes a generic name, the brand is worth even more.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">D. it cannot be successfully imitated by a retailer's own brand.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">E. competitors will typically abandon a sector altogether rather than compete.</div>
<p style="text-align: justify;"> </p>

MKT 100 Lecture Notes - Convenience Store, Performance Metric

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