MKT 100 Lecture Notes - Lecture 3: Herfindahl Index, Monopolistic Competition, Htc

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25 Apr 2012
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Situation Analysis- Cont’d
Metrics of Competitive Analysis
Relative Share Measures
Market Share
Brand Mind Share
Brand Voice Share
Research and Development
Industry Concentration /Dominance Measures
Top 4 shares -> indices are low which is good
Herfindahl Index -> indices are low which is good
Examples of an oligopoly since there are a few sellers dominating the market
Nokia
40%
RIM
20%
Apple
17%
Motorola
3%
HTC
2%
Other
18% 2009 Q4 Market Share
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