MKT 100 Lecture Notes - Lecture 10: Complaint System, Customer Service, Overselling

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OC805498

15 Feb 2016

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 



Customer service !""# "

$!"%&'

Service: (

#

!"!)

!&!*

"!"!!'

#+$)"+$,)-

#.!

Intangible:#*.$

'

/-



".



("

"#!#.



"

#! #'

Inseparable:#*""

"#"'

""'

0!#'

0&$!)&'

Inconsistent (Variability)(#*-!"!#!

!"'



!

("

(

Inventory:(#*

'

3 steps to increase quality Control:

#''1"2)

 

3#"3'(#

"#.".

''""

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MKT 100 Lecture Notes - Lecture 10: Complaint System, Customer Service, Overselling

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