MKT 100 Lecture Notes - Lecture 10: Complaint System, Customer Service, Overselling

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15 Feb 2016
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 
Customer service !""# "
$!"%&'
Service: (
#
!"!)
!&!*
"!"!!'
#+$)"+$,)-
#.!
Intangible:#*.$
'
/-

".
("
"#!#.
"
#! #'
Inseparable:#*""
"#"'
""'
0!#'
0&$!)&'
Inconsistent (Variability)(#*-!"!#!
!"'

!
("
(
Inventory:(#*
'
3 steps to increase quality Control:
#''1"2)
 
3#"3'(#
"#.".
''""
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