MKT 100 Lecture Notes - Lecture 3: Corporate Social Responsibility, Categorical Imperative, Philosophical Perspectives

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MKT 100 Full Course Notes
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A decision that provides the greater good for the greatest good is. Democracy follows this policy the best decision: categorical imperative. Try to do good because you know if you didn"t it would be a mess and chaos. If everyone polluted, there would be garbage everywhere. Voluntary actions taken by a company to address the ethical, social and environmental impacts of its business operations and the concerns of its stakeholders. Csr part of strategic plan, full partners. Consists of a set of techniques and principles for systematically collecting, recording, analyzing and interpreting data that can aid decision makers involved in marketing goods, services or ideas. Gathering information about the market, customers, competitors, current/future products and services. Cause related marketing, motivated by desire to create goodwill. Canadian tire sponsoring the olympics after purchasing sports. Why conduct marketing research: consumer insights, market insights. Without this its hard to create strong relationships with customers.

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