MKT 100 Lecture Notes - Lecture 1: Marketing Plan, Mike Lazaridis, Marketing

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Daryl D' Souza

Document Summary

Marketing: a set of business practices designed to plan for an present an organizations products or services in ways that build effective customer relationships. Marketing plan: a written document composed of any analysis of the current marketing situation, opportunities and threats for the fir, marketing objectives and strategy specified in terms of the 4 p"s action programs. Targeting: im going to pick up my friends and go to blue mountain. Positioning: what type of trip are you involved in, date or normal. Then you are able to excutre on the p"s of marketing. Marketing can be performed by both individuals and organizations. Marketing is about satisfying customer needs and wants. Marketing requires product, price, place and promotion decisions. Understanding and satisfying consumer needs and wants is fundamental for marketing success. A need is when a person feels deprived of the basic necessities of life, such as food, clothing, shelter or safety.