MKT 100 Lecture Notes - Lecture 5: Medical Device, Organizational Culture, Retail

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Daryl D' Souza

Document Summary

Chapter 5 (tb chapter 6)- business to business marketing. Business to business(b2b) marketing: the process of buying and selling goods and services to be used in the production of other goods and services for consumption by the buying organization or the resale by wholesalers and retailers. B2b firms focus their efforts on serving specific types of customer markets to create value of those customers. Buy raw materials, components and parts that allow them to manufacture their own goods. Marketing information the resell manufactured products without significantly altering their form. Hospitals, educational organizations, prisons, religious organizations and other non-profit organizations also purchase all kind of goods and services for people they serve. Most countries central gov tends to be one of the largest purchasers of goods and services. If you add in amounts spent by provical and municipal gov as well as academic, social and health sectors increases to 550 bill annually.