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Lecture 6

MKT 100 Lecture Notes - Lecture 6: Target Market, Marketing Mix, Customer Service


Department
Marketing
Course Code
MKT 100
Professor
Julie Kellershohn
Lecture
6

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
Segmentation, Targeting and Positioning

oSegmentation !"

oTargeting -  
oPositioning –! !
! 
#$%
oMarket !
oMarket Segment!!"

Segmentation
& '
o !'%(')*

& $"
o'+!"
 ++
! 
& $,
o'! 
-.
,.
%/.
o0! 
"/
"
1"!
""
"
o02
0 2
"23
,2 
o$! 4! 
$1
 +! 
5"  
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