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Ryerson (32,740)
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MKT 300 (108)

Class Notes for MKT 300 at Ryerson University

Marketing Metrics and Analysis

MKT 300 Lecture Notes - Lecture 1: Marketing Mix, Swot Analysis

Week 1 Marketing Plan Review ? Planning Phase 1. Business Mission & Objective 2. Situation Analysis ? Implementation Phase 3. Identify...

Marketing
MKT 300
armand
MKT 300 Lecture Notes - Lecture 1: Cost Leadership, Switching Barriers, Oligopoly

Marketing Strategies What to consider? Consumers Perceptions of Value Companys Core Strengths Weaknesses Current and Future State of Competition Business Environment Factors Leads to strategic direction ultimately Mar...

Marketing
MKT 300
Marla Spergel
MKT 300 Lecture Notes - Lecture 1: Structure Mining, Pivot Table, New Product Development

Loyalty Programs Loyalty Programs come in all shapes and sizes: Discount programs, where participants receive instant discountsbenefits at the point of sale. Rebate programscash back, where customers accrue financial benef...

Marketing
MKT 300
Marla Spergel
MKT 300 Lecture Notes - Lecture 1: Costco, Rolex, Brand Equity

Market Share Related Metrics Market share gives an overall idea about the composition of an industry o Relative Market Share o Market Concentration o Share of Category Brand Development Index (BDI): For a specific group...

Marketing
MKT 300
Marla Spergel
MKT 300 Lecture Notes - Lecture 1: Air Canada, Netflix, Apple Tv

Tuesday 5th September - Lecture 1 Breakdown Marketing Quizzes: 10% o Unlimited number of attempts o Must get 70% or higher for full marks, anything lower you get 0% o First Quiz w...

Marketing
MKT 300
Hamed Mehrabi
MKT 300 Lecture Notes - Lecture 2: Breakcore, Psychographic, Market Segmentation

MKT 300 Class 2 Fixed vs Variable Costs Variable costs vary. Depending on units produced. Material costs Commission Fixed costs remain fixed, regardless of how many units are sold Re...

Marketing
MKT 300
Helene Moore
MKT 300 Lecture Notes - Lecture 9: Markdown, Groupon, Relationship Marketing
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November-16-17 Chapter 9 Humza Javed Advertising, Web Metrics, and Big Data OUTLINE Promotion and Web Metrics We began the course by discuss...

Marketing
MKT 300
Martin Pyle
MKT 300 Lecture Notes - Lecture 8: Structure Mining, Loyalty Program, Air Miles
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November-09-17 Chapter 8 Humza Javed Promotion & Database Marketing FINAL EXAM: THURSDAY, NOVEMBER 23 rd,2017 @ 11AM in th...

Marketing
MKT 300
Martin Pyle
MKT 300 Lecture 1: MKT 300- Final Notes

1 of 1 MKT 300 Class 1 Marketing Brain Left Brain Logical Sequential Rational Analytical Objective Looks at parts Right Brain Random Intuitive Holistic Synthesizing Subjective Looks at wholes Examples of failed products or...

Marketing
MKT 300
Hamed Mehrabi
MKT 300 Lecture Notes - Lecture 7: Starbucks, Bomb Disposal, Price Drop
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November-02-17 Chapter 7 Humza Javed Pricing, Business Models, Contribution Margin and Price Elasticity OUTLINE Relationship Marketing Customer Value ...

Marketing
MKT 300
Martin Pyle
MKT 300 Lecture 6: Lecture 6
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October2617 Chapter 5 Customer Profitability and CLV Humza Javed OUTLINE Relationship Marketing o Customer Profitability o Customer Lifetime Value RELATIONSHIP MARKETING Shift from acquisitiontransaction marketing to reten...

Marketing
MKT 300
Martin Pyle
MKT 300 Lecture Notes - Lecture 2: Psychographic, Arm And Hammer, Marketing Mix

W2: Segmentation, Targeting, and Positioning Key Terms/ Definitions - Market Segment: a group of customers who share a similar set of needs and wants within an overall market ...

Marketing
MKT 300
Cynthia Mason
MKT 300 Lecture Notes - Lecture 5: Starbucks, Cluster Analysis, Iphone 7
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October-5-17 Chapter 4 – Product and Portfolio Management Humza Javed OUTLINE • Portfolio Management • Predictive Metrics • Conjoint Analysis Branding and building brand equity, are ...

Marketing
MKT 300
Martin Pyle
MKT 300 Lecture Notes - Lecture 2: Barista, Cappuccino, Third Epistle Of John
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September-14-17 Chapter 2 – Segmentation, Targeting and Posititioning (STP) Humza Javed Last Week Review: • In the first week, we talked about the importance of having a strategic direction, and choosing ...

Marketing
MKT 300
Martin Pyle
MKT 300 Lecture Notes - Lecture 1: Cost Leadership, Swot Analysis, Monopolistic Competition
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September-7-17 Chapter 1 – Intro, Strategy and Porter Humza Javed Marketing Strategy: A Review • Consumer’s Perception of Value  Strategic Direction  Marketing Mix Decisions • Compan...

Marketing
MKT 300
Martin Pyle
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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