MKT 300 Lecture Notes - Lecture 6: List Of Students At South Park Elementary

• School: Ryerson University
• Department: Marketing
• Course: MKT 300
• Professor: Armand Gervais

Document Summary

Quality (priced higher better quality but is this always true?) The way we want to position ourselves. To make it perceived as luxury or value. Originally, they charged per person to get to the airport. Therefore, they redu(cid:272)ed the pri(cid:272)e to (cid:1006) but this (cid:449)as still (cid:374)ot e(cid:374)ough because it still required people to take the subway to get to the airport express train. Ho(cid:449)e(cid:448)er, after lo(cid:449)eri(cid:374)g the pri(cid:272)e, they (cid:272)a(cid:374)"t (cid:373)ake (cid:373)o(cid:374)ey. The i(cid:374)(cid:272)rease i(cid:374) people riding did not offset the expenses. No because those buying luxury goods are less price sensitivity (inelastic) Setting the price to position it as exclusive. For this car, the purpose is not to gain back the investment (because other cars from their brand can do this) but it is used as a promotion or brand advertisement it is to penetrate the market. They do not care about interest rates or employment rates.