MKT 300 Lecture Notes - Lecture 3: Avis Budget Group, Car Rental, Zipcar
5 Feb 2017
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Fleet utilization: 66% in january, 78% in august. Need to ensure cars are earning revenue not sitting and depreciating. Booking direct vs. online agencies like price-line. High margins add on services like navigation and insurance. 5% of revenue with high margins 50%+. High residuals 70-80% for used rental cars. Global provider of vehicle rental and car sharing services, 175 countries around the world. Leading share of airport car rental revenue in north america. Avis (65%), budget of 26%, budget truck of 5%, zipcar of 3%. 10,000 corporate locations and 4,500 licensed locations. Target different segments but share maintenance, systems, technology. Avis premium brand corporate and upscale leisure travellers out of airports. 23,000 trucks o ered through 350 company and 1,300 dealer locations. Apex and payless brand 2013 deep value discount. Type of cars, age and mileage dependent on segments served. Dependent on segment serve, distribution channel and related costs. Direct online, travel agents, partnerships with airlines and hotels.
