Class Notes (836,148)
Canada (509,657)
Marketing (1,395)
MKT 300 (106)
Lecture

MKT Ch. 2

1 Page
121 Views
Unlock Document

Department
Marketing
Course
MKT 300
Professor
Shavin Malhotra
Semester
Spring

Description
ECN Chapter 4 ­ Substitutes: if an increase in the price of one causes an increase in  demand for the other. Ex:  ­ If the y axis changes, quantity demand changes but demand curve  does not shift it’s a movement along.   ­ When demand goes up the demand curve shifts right  ­ When demand goes down the demand curve shifts left  ­ Expectations affect consumers buying decisions  ­ Tastes: Anything that causes a shift in tastes toward a good will  increase demand for that good  and shift its D curve to the right. ­ Quantity supplied: of any good is the amount that sellers are willing  and able to sell.  ­ Law of Supply: The claim that the quantity supplied of a good rises  when the price of good rises, other things 
More Less

Related notes for MKT 300

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit