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MKT 300 (106)
Lecture

COMMON PITFALLS.docx

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Department
Marketing
Course
MKT 300
Professor
Cynthia Mason
Semester
Fall

Description
 Why should marketers use this metric? 1. Customers are like investments (risk vs. return) 2. Considers customer contribution to allocated costs. 3. Allows for meaningful an actionable comparisons 4. Supports P&L accountability 5. Supports targeted, proactive ad profitable segmentation, acquisitions, and retention strategies  Supply Chain: a network of all the parties involved, directly or indirectly in the production, delivery and sale of a product or service to the customer. Typical supply chain stages include: - Component/ raw material supplies, Manufacturers/ OEMs, Agent/ Brokers, Wholesalers/ distributo
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