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GMS- Chapter 3 Summary Note.docx

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Department
Marketing
Course
MKT 400
Professor
Horatio Morgan
Semester
Winter

Description
GMS-200 Monday, December 23 , 2012. GMS- Chapter 3 Summary Notes GLOBAL ECONOMY Global Economy: resources, markets, and competition are worldwide in scope. Globalization: is the process of growing independence among elements of the global economy. Global Management: involves managing operations in more than one country. Global Manager: is culturally aware and informed on international affairs. HOW COMPANIES GO GLOBAL  Profit  Customers  Suppliers  Capital  Labour Global Sourcing: the process of purchasing materials, manufacturing compoenents, or business services from around the world. The goal is to take advantage of the international wage gaps by sourcing products in countries that can produce them at the lowest costs. NOTE: China Manufactures for the World  70 percent of the world’s umberellas  60 percent of the world’s buttons  72 percent of U.S shoes  50 percent of U.S appliances  80 percent of U.S toys EXPORTING AND IMPORTING Exporting: selling locally made products in foreign markets. The goal for exporting is to find new customers and expanded markets by selling one’s products and services in other countries. NOTE: Exporting creates job opportunities and government often helps promote such activities. President of Richard industries doubled export sales in 10 years and expects India and China to account for 1/3 of firms revenue. Importing: buying forieng made products and selling them in domestic markets. Licensing Agreement: a local firm pays a fee to a foreign firm for rights to make or sell its products. GMS-200 Monday, December 23 , 2012. Franchising: is a form of licensing to which the foreign firm buys the rights to use another’s name and operating methods in its home country. Foreign direct investment (FDI): involves setting up, buying all, or buying part of a business in another country. Attracting foriegn business investors has been key to succeeding in the global economy. Outsourcing: is job creation through foreign direct investment. NOTE: In 2008, $45.4 billion in investments flowed into Canada. Joint Venture: operates in a foreign country through co-ownership by foreign and local partners. Global strategic alliance: is a partnership in which foreign and domestic firms share resources and knowledge for mutual gains. A joint venture is an example of this. For local partner an alliance might bring access to technology and opportinities to learn new skills. For outside partner, an alliance may bring access to new markets and tje expert assistance of locals that understand them. Foreign Subsidiary: is a local operation completely owned by a foreign firm. Greenfield Investment: builds an entirely new operation in a foreign country. GLOBAL BUSINESS ENVIRONMENTS Political Risk: is the potential loss in value of a foreign investment due to instability and political changes in the host country. Political Risk analysis: tries to forecast political disruptions that can threaten the value of a foreign investment. World Trade Organization: is a global organization whose member nations, currently 153 of them, agree to negotiate and resolve disputes about tariffs and trade restrictions. It was established to promote free trade and open markets around the world. Controversies still arise. Favoured Nation Status: gives a trading partner the most favourable treatment for imports and exports. NAFTA (North American Free Trade Agreement): Canada, Mexico, and US joined in 1994. Advantages include: greater cross border trade, benefits to farm exports, greater productivity of manufacturers, and reform of the Mexican business environment. Disadvantages include: job losses to Mexico, lower wages for Canadian and United States workers wanting to keep their jobs, and lack of protection of Canadian fresh water and natural resources. European Union (EU): Supports 27 countries that agree to support mutual economic growth by removing barriers that previously limited cross border trade and business development. APEC (Association of Southeast Asian Nations): 21 members whose goal is to promote economic growth and progress. GMS-200 Monday, December 23
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