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MKT 400 (39)
Lecture

Lecture #1

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Department
Marketing
Course
MKT 400
Professor
Marla Spergel
Semester
Winter

Description
MKT400 Lecture 1January 9 2012 Course outline walk throughToms Video o One for one campaign o People dont only buy it for the cause but also because of the styleCorporate social responsibilitybreast cancer campaign movember etc o Read up Understanding consumersHummer o What drives the consumer to purchase oneProve m
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