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Lecture #1 + Notes from ppt.

2 Pages

Course Code
MKT 400
Marla Spergel

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MKT400 Lecture 1January 9 2012Notes from Class discussionCourse outline walk throughToms Video o One for one campaign o People dont only buy it for the cause but also because of the styleCorporate social responsibilitybreast cancer campaign movember etc o Read up Understanding consumersHummer o What drives the consumer to purchase oneProve masculinityEgoStatusTough almighty cant push me around o Psychological aspect personality of people is so importantSocial media videoThings to doAdd Marla on LinkedInFollow on twitterLinkedIn discussion by the end of the weekBuy both textbooksRead chapters assigned for next we
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