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MKT 500 (62)
Mark Speed (10)
Lecture

MKT 500 - Week 1.docx

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Department
Marketing
Course Code
MKT 500
Professor
Mark Speed

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Description
MKT 500 – Week 1 What is marketing? - a set of business practices designed to plan for and present an organization’s products or services in ways that build effective customer relationships. What is marketing research? - designing, gathering, analyzing and reporting information that may be used to solve a specific marketing problem. - Links customers to marketers via information. - Refer to information gathering aimed at a specific group of people (a subset of marketing
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