MKT 504 Lecture Notes - Lecture 2: Double Negative, Noodle
1 Oct 2020
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The questions come directly from the textbook test bank. Read the questions with a clear and confident mind. While you"re reading the question you realize that the textbook used a double negative (don"t fall for grammatical errors) How to prepare: slides, stories, discussions, case overviews (skim these) read everything: read the questions in the case studies and make a few notes here and there. Be familiar with terms (go to the slides and chapter in the book for these compare and contrast) Make sure there are no terms that you are not familiar with. He"s going to pick real life scenarios. Technology: harnick phone booth, rosi, crm. Business consulting/sales: you want to be the expert that people rely on and trust, create a relationship with your customer. Corporate culture: wsib, mug with "have you taken your 15 min break yet?, you can"t go to the boss" boss, or jump over people.
