MKT 504 Lecture 8: MKT 504 - Week 8 after reading week and midterm

• School: Ryerson University
• Department: Marketing
• Course: MKT 504
• Professor: Daryl D' Souza

Document Summary

I"m sorry that there weren"t really notes to take in this class but this is what happened for the two hours that we were in class: Apple keynote event video: really well done, concise, exciting, community feel, felt like steve jobs was speaking to us. Blackberry keynote event video: took way too long, boring, reading off a script, felt like he was speaking at us. Had to roleplay with a partner (interaction with customers: two people, one is looking for something, has 2 issues (why they can"t work with that person) Issue is resolved (comes to an agreement: can be on anything. Handed in proposals at the end of class.