Class Notes (1,100,000)
CA (620,000)
Ryerson (30,000)
MKT (1,000)
MKT 504 (40)
Lecture 1

MKT 504 Lecture Notes - Lecture 1: Personal Selling, Great Depression, Fast Talking


Department
Marketing
Course Code
MKT 504
Professor
Daryl D' Souza
Lecture
1

This preview shows pages 1-2. to view the full 6 pages of the document.


 
Personal Selling!

All about relationships
o
" #$%$&

o

Trust-Based Relationship Selling!'



o(different
Transaction focus selling&) *
+Trust-based&)
,
 
o"
o
o





Customer Value,
" #$- 
./
#
*

Sales Dialogue$

o(
,
o!'
o0
o1'
o"(
o
find more resources at oneclass.com
find more resources at oneclass.com

Only pages 1-2 are available for preview. Some parts have been intentionally blurred.

"
23"(Middle of the 18th century)
o2-

o

(23"(Early 19th century-20th century)
o"4
5!
o$%6

oCanned sales presentation
*
70"(1915-1945)
o80
'
o080

o!
&9"(Middle of 1940’s)
o$
(

o!(
(
-
o'
 
 

,&
They act as stimuli for economic transactionthey further the diffusion of
innovation
Economic stimuli

o

Diffusion of innovation

o

")-
find more resources at oneclass.com
find more resources at oneclass.com
You're Reading a Preview

Unlock to view full version