MKT 702 Lecture Notes - Lecture 4: Apple Watch, Market Entry Strategy
8 Feb 2018
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This would help the game to perform to its full potential in every market. They left everything to niantic, rather than pokemon go. This would help to keep consumers engaged with the game. New updates and incentives to keep the game relevant and persuade users to continue using the game was also another recommendation. Also, conducting more research which would help understand how to get people to play, continue playing, and any hesitant potential users. Presenter: zohal abdul wahed: zohal did not identify the main marketing problem, zohal provided sufficient evidence and made reasonable assumptions from the case. She mentioned the lack of social features, and the bluetooth accessory that did not meet demand, leaving many people frustrated. This would potentially help to meet customer needs, however she could have provided stronger recommendations that would help to solve her problem.
