MKT 828 Lecture Notes - Lecture 13: Marketing Mix
6 Dec 2017
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Document Summary
An interactive marketing communications strategy that seeks to create a variety of media group of publics for the purpose of establishing a relationship built on comprehension, inte. Usually involves implementing specific publicity plans and tactics in coordination with the. Main goal is to earn public understanding and acceptance. Communicating effective as it produce materials that contain important info in the best an. Managing the story and making sure your message gets across. Designed to formulate and shape favorable opinion through the mass media. Communicate with news media verablly or through vehicles. Proactive initiated by the organization than some external entity. Interactive develop mutually beneficial relationships with the media and assists the. Can highlight the connection between atheletes, teams or events and key sponsors. Technology has rapidly changed the way that sport organizations use media to comm dia designed to convey the organizational philosophies, goals and objectives to an identified.
