MKT 828 Lecture Notes - Lecture 12: Personal Seat License, Season Ticket, Lanham Act
6 Dec 2017
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Without working knowledge of how the law affects sport marketing, professionals in the fi. Law is complex and sport marketers often require assistance from lawyers for issues. To reward invention, ingenuity and creativity in an effort to maintain an open and compet. Trademark words, symbols or devices (protected by federal trademark act of 1946. Represent goodwill of the owner"s products or services. World series logo, league logos, league names, team names. Descriptive: common word/phrase that is difficult to p. Generic : common used word/phrase that is never enti. Must be under lanham act, must be registered with the usa. Prevent the importation of infriged goods in usa. Copyrights (copyright act of 1976) he field could risk considerable legal consequences sues petitive marketplace. 946) to protect r entitled to trademark protection. Can protect written works, music, pictures or graphic designs and audiovisual. Can be for something to be developed later, but the work must be something.
