MKT 828 Lecture Notes - Lecture 7: Social Media Marketing, Digital Marketing, Pinterest
Document Summary
Social media marketing: teams: sport social media. Mlb are experts at connecting with fans in meaningful ways while using various content types to spark excitement social media strategy to drive new audiences to your accounts, increase engagement, and even sell tickets! Top 6 mlb teams on twitter: san francisco giants, oakland athletics, new york yankees, colorado rockies, los angeles dodgers, chicago cubs. Noted features of engaging sport teams on twitter: consistent tone of voice that matches brand personality, creative, unique visual content, creative incorporation of emojis, catchy hashtags, pop culture references, use of social trends, humor/sarcasm, timely/relevant posts, fan-centered content. Make them see the brand: make it personal, make it relevant, make it timely, make it relatable. Don"t you type at me in that tone of voice. The most successful teams exhibit a social tone of voice that is consistent with their brand personality. Winner of best use of social media advertising 2017.
