MPC 210 Lecture Notes - Lecture 11: Shepard Fairey, Hyperaemia, Sigmund Freud
16 Feb 2018
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Document Summary
Element of culture // system of behaviour passed one to another : copying, imitating. The vector of transmission is information (code), words and instruction - replicating entity. Ideas are dying out as we lose attention - firing information between neurons. Meme encapsulate ideas, tunes, images, saying and cliches. Meme is fertile idea that turn into a transmittable unit. Built-in global spread of meme prior to internet (i. e kilroy was here, shepard. Virality // metaphors of contagion - humour. Idea of replication of ideas and representation suggests sth unconscious - against // unknown to conscious will. Meme interact in the same realm as brand - similar semiotic structure. The virus is a postmodern form of capitalist organisation. Fit into a signifier system of induction. Limits- literal translation doesn"t always account to how meme is perceived. Success of meme-longevity, fecundity and copy fidelity (remixing, attaching new meaning)
