MPS 401 Lecture Notes - Lecture 6: Internet Meme, Digital Photography, Netizen

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Meme genres as cultural keys: meme was coined by richard dawkins in 1976, the concept became an integral part of netizen vernacular used daily online. Reaction photoshops: collections of edited images created in response to small set of well-known photos (memetic photos, photos of politicians, celebrities, ordinary people. Images macros (images superimposed with text) that refer to stock photo people representing stereotypical behavior. Photo fads: staged photos of people imitating positions in various settings, planking. R. p. edit and combine existing images, s. c. m. are writing oriented (require captions), p. f. are primarily performers/actors: they share 3 qualities, hypersignification, prospective orientation, operability. Iconic images are: rare, widely recognized, understood to be representations of historically significant events, activate strong emotional response, reproduced across a range of media/genres/topics. Iconic photos extend truth values since their truthfulness surrounds indexical and symbolic representations. Iconic photos freeze historical moments: these images symbolize values/sentiments that transcend the event, they are perceived as greater truths.

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