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Lecture 2

MPS 42A/B Lecture Notes - Lecture 2: Squarespace, Uptodate, Shopify

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Sara Angelucci

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- In her final year, she was doing too much
- Burnt out a little bit when she entered the professional world
- Took a year off to reevaluate
- Do what you want for you, be able to say no
- Know your limits
- contacts for your own work
- know how to talk about your work
- have a mix of professional and personal content in social media platforms
- make sure you are aware of what others see online about you
- less is more
- goes into artistic and professional practice
Instagram: works in progress, gallery shows she visits, her work, things she’s
working on, etc; try not to post more than 3 times a day; post at least a couple of
times a week
Gramblr is a desktop application that can post to instagram
People should be able to get in contact with you easily, like a contact form
Have up-to-date work, so what you’re doing lately, maybe a blog
Don’t clutter your portfolio with not quality
Link and interlink back to your website and social media
Drop hints about what you’re doing, if working on longer term projects
Process shots can be great
Tell people where you are, what you’re doing, the venue, cross-posting with other
artists you’re working with
Aaron Wynia
- doesn’t have details of himself
- started with more artistic shoots but has branded himself as editorial
Adrienne Crossman
- blog format
- not a lot of context
- stay true to your medium
Try placing direct links to videos
Always link back to the institution that supported you
Bare minimum, what’s the piece, where it is, when it was done
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