MUS 503 Lecture Notes - Lecture 11: Outback Steakhouse, Volks, Groove Armada
5 Mar 2018
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Artists need to do this to make some $ The audience is all for "brands" and artist brands - merch, fragrances (we are desensitized that artists are only about the music) You can make more $ from licensing songs to lms and tv than actual record sales. Commercial broadcasters are "in the business of matching media markets to advertising needs", entertainment is not the product, but simply a tool of trade. The true product of broadcast media is the audience; and the true consumers are the advertisers" Radio and tv allowed for advertising messages to be beamed directly into private home. Good will built up by corporations sponsoring popular programs. Daytime tv plays commercials about cleaning/appliance, night time tv or sports tv play ads about beer/cars. This ad was pulled after the song was highly controversial. The message/story: pepsi is for all generations, its connect to generational history, its a party environment vs the actual video is serious.
