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Lecture 19

MUS 505 Lecture 19: MUS CH 19
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5 Pages
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Department
Music
Course Code
MUS 505
Professor
Kim Chow- Morris

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MUS CH 19
Early 1960s
Initial burst of rock’n’roll energy powered by Elvis Presley and
Chuck Berry had faded
Rock no longer about rebellion, as it became the dominant
consumer music
New social dances developed
New models of songwriting and record production developed
as young rock’n’roll musicians and fans moved into positions of
power in the music industry
Tin Pan Alley system of the “song factory” reinvented with
Motown Records and the Brill Building
Recording technology had advanced so that a record was no
longer just a representation of a “live” performance, but a
distinct musical product
TheTwist
American Bandstand - nationally broadcast television
program where young people danced to rock’n’roll records
• Was a platform for promoting records and dances
Chubby Checker records “The Twist” (1960), a song about a
dance that starts a trend of other songs about particular dance
steps
• An individual, non-contact, free form dance, often done facing
another person
Started a craze that crossed age barriers, brought rock’n’roll
to the centre of American culture
• Spawned clubs that focused on dancing to records, rather
than to live bands
Contributed to the creation of a distinct marketing category
of popular music called “dance music”
Phil Spector

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Description
MUS CH 19 Early 1960s Initial burst of rocknroll energy powered by Elvis Presley and Chuck Berry had faded Rock no longer about rebellion, as it became the dominant consumer music New social dances developed New models of songwriting and record production developed as young rocknroll musicians and fans moved into positions of power in the music industry Tin Pan Alley system of the song factory reinvented with Motown Records and the Brill Building Recording technology had advanced so that a record was no longer just a representation of a live performance, but a distinct musical product
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