Week 6 - Social Media
• Engaging with Social Media
• Review the 13 best practices in social media (Vanderbilt UMC) Will be in one of the articles,
review for test
• You should consider everything you post online as permanent
• Social media is a 2 way conversation,emphasizing engagement and de-emphasizing 1-way
• Use civil discourse, be respectful and add value to discussions.
• Potential benefits of social media
• Providesconnections within communitiesand groups
• Allows for remoteor isolated individuals to connect with others
• May help draw attention to an issue
• May provide support for persons with particular illnesses or diagnoses
• Social media usage and potential risks
• Alongside benefits are obvious risks (to individuals/corporations/companies/group)of the
uses of social media.
• What are potential risks?
○ Change information
○ Breach of confidentiality
○ Bullying and acts of malice
○ Mismanagementof time
○ Hacking and viruses
• Private or public places?
• In real life we have fairly good understanding of what are "private" or "public" spaces
• Online, "private" and "public" can be blurred
• Most of use understand, to somedegree that we can never be truly anonymousonline
• Managing potential risks
• Risks related to the use of social media must be acknowledged and managed by corporations
who use social media
• Social Media Policiesin Health Education environments
• Why needed?
○ Number of students with social media sites has increased dramatically
○ Potential for violationof patient privacy
○ While many health agencies have social media policies, health care education programs
• Social media and professionalism
• Professionalismin health care:
○ Involves a high degree of trust
○ Appropriate demeanour
○ And respect for patients
• Social networking can be seen to potentially threaten professionalism
• How should social media be integrated into health education?
• Education is seen as one way to inform heath care students about the positives and dangers of
using social media.
• Educational strategies re professionalism/socialmedia
• Role model positiveuses of social media
• Acknowledge that use of social media is part of who young health care providers are and so
must be better integrated
• Better educate students on privacy in managing their own social network accounts.
• Explore the use of humour in social media - where it works and where it fails
• Produce guidelines for professions
• Lookup Skiba article for exam - policy suggestions • Lookup Skiba article for exam - policy suggestions
Using Social Media as an Institutional Resource: Implications for the Clinical Nurse
Specialist - Barton, J (2011)
• Social media consists of a variety of online tools that share the following characteristics:
• Purpose of the article is to review the current use of social media within health care, provide
implications for the CNS and hilight policy considerationsfor health care institutions.
• Those who are active members of groups cite use of social media as an important tool
• Use of social media for health purposes is influenced more with disease type rather than age.
• Risks must also be considered. Many corporationsare using social med