THP 500 Lecture Notes - Lecture 9: Givers, Takers, Crowdfunding

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What is fundraising: fundraising is the process of soliciting and gathering contributions such as money or other resources by requesting donations from individuals, business, charitable foundations, or government agencies. The takers: philanthropy is a voluntary act of enhancing well being of humanity through personal acts of kindness by donating to charitable or non-profit organizations. Psychology around philanthropy: an understanding of why people give, people give because . It nearly always implies a connection to the organization. It satisfies one or more personal needs (it feels good) Improve the quality of life: be passionate, build relationships, develop a thick skin, be an optimist and a realist, be positive and sensitive. Informs your work: want to have a dedicated person who is responsible for fundraising in your organization. Like inviting them into a club example: having different donor levels) 60% will go to paying off your expenses, and 40% will be actual net revenue.

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