PSY 102 Lecture Notes - Lecture 4: Eye Tracking, Scientific Method, Social Desirability Bias

• School: Ryerson University
• Department: Psychology
• Course: PSY 102
• Professor: Paul Brunet

Document Summary

The 6 perspectives focus on 1 of three levels of analysis. Biological level: brain process, hormones, genetic factors. Start with observation, form a question, how do we answer this question. A tentative explanation or prediction of some phenomenon and idea about how things work, what you think the answer to your question may be, propose a possible outcome, if research is good there should be a alternative hypothesis, Test that prediction, gather data, conduct study. Behavioral: direct observations of behavior, measurement must be reliable. Survey research: done quite a bit, surveys rely on participants self report, Usually require larger number of participants, usually want huge number of participants in order to make confident conclusions, major drawbacks to surveys: unrepresented samples can lead to faulty generalizations, data cannot used to draw conclusions about cause- and effect. Positive relation: variable change in same direction. As x is increasing, y is increasing e. g as height increases so does weight.