PSY 504 Lecture Notes - Lecture 3: Cognitive Dissonance, Random Assignment, Self-Perception Theory
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3 main points of research show the evidence: must show whether product actually works, prove the research, evidence needs to be replicated, cognitive dissonance. When you invest something into something you would be bias wanting it to work. Ethics is about protecting study participants from potential harm: safeguards are put in place. Usually given a compensation the greater the risk the bigger the compensation. Debriefing talking to a professional after the study. Balancing between benefits of research and risks to participants random sampling vs. random assignment: random sampling is you define your population. Everyone in the defined population has an equal chance of being selected for your study. You are sampling everyone in this population at random: random assignment randomly assigned to the 2 different conditions created. We do this so both groups are equivalent this controls for variables that can influence outcomes of the study.