PSY 504 Lecture Notes - Lecture 7: Collectivism, Cognitive Dissonance, Social Desirability Bias
Document Summary
Central route processing: person thinks carefully about message fact based appeals lots of information scientific, analytical people are more likely to engage in crp. Peripheral routes processing: persuaded by the peripheral information, person doesn"t think critically abut contents of message. Prp will be in effect: when people are distracted or not able to process content, (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) attitudes. A positive, negative or mixed evaluation or reaction to a person, object, idea expressed at level of intensity formed routinely, automatically and instantaneously like a reflex. Can function as cognitive heuristic: enables one to make quick judgments like stereotypes. Alternative definition: an evaluative judgment about a person, place, thing or even that has affective, cognitive, behavioral component. But now attitude is separated from behaviour its only moderately correlated because attitude only sometimes influence behaviour. 2 models that show relationship of attitudes and behaviours.
