RMG 100 Lecture 3: RMG100 Week 3 Lecture Notes

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Marketing: getting the right service/product to the right people at the right time for the. Rmg100 week 3 branding right price gain satisfaction and generate sales: focuses on viewing the world through the eyes of consumers ( focus on what they like instead of what (cid:498)i like(cid:499)) Is a feeling: focuses on 12 aspects (360 retail wheel) Branding: consumer insight, locations, supply chain management, store operations including customer service, buying and product offering, corporate culture, internal process and finances, total communications internal/external (creative language and. Design: merchandising and presentation, category management and store design. Branding for success: establish the right objectives, understand your target market, identify your unique difference, relentless focus is the key, become world class at it, break through the clutter, never stop learning. The right market needs, wants and demands right products, services, and experiences value and satisfaction exchange of transactions and relationships.

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