RMG 100 Lecture Notes - Webvan, Power Strip, Category Killer

• School: Ryerson University
• Department: Retail Management
• Course: RMG 100
• Professor: Frances Gunn

Document Summary

Trends in retailing: globalization, growth in services retailer, failure of pure electronic retailers (etoys, webvan etc. ) Giant tiger: low budget, broad, lots of assortment (deep, leaves large footprint. Issues they"re facing: compete with department, supply chain is an issue: very competitive and hard to survive, so they have cheaper rents, shorter lease terms. People rather go to category killer than department for deeper assortment which means customers can find something specific. Competition with discount stores on price, specialty stores on services, depth of assortment. Deep and narrow assortment at low prices with services. Wholesaling to business customers and retailing to consumer. Rebranding, less expensive, provide private brand different level of their store. Management difference: more selection process for employees, more focused on make up (unlike what they do in shoppers), Psychographic is more important for this: targeting women, brand concenious, high end quality, people that thinks beauty product is important to them, brand loyalty.