Class Notes (837,446)
Canada (510,273)
RMG 200 (77)
Brent Barr (15)
Lecture

Consumer Behaviour / Targeting

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Department
Retail Management
Course
RMG 200
Professor
Brent Barr
Semester
Winter

Description
Week 3 Customer Changes: Seeking Value Pressed For Time Wired and Wireless Trading Up Seeking Status Seeking Experiences Globetrotting Segmentations Variables: Graphic (Geo, Demo, Psycho), Behavioural Geographic: Location Demographic: Looks(Income, Density, Age, Lifestyle, Sex, Race, Occupation) Men show little or no interest in shopping. Dont pay attention at register Women (52% of population (Buying Power) Make 81% of purchases Look for Quality Tweens spend $2.9 million annually
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