RMG 200 Lecture : Merchandise/Design Management

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Brent Barr

Document Summary

Store environment: scent, color, lighting, music, visual communications // build a story. Visual impact: 3 seconds to determine name, line of trade, claim to fame, price position, Fixtures at a 45degree angles encourage customers to move along a fixed path. Grid easy to locate merch, no exploration encouragement, allows more merch displays, cost efficient. Free form free form (boutique) inefficient use of space, more shoplifting used in upscale department stores. Feature areas: end caps, promotional aisle of area, freestanding fixtures and mannequins, windows, point of sale areas pos, walls.