Class Notes (836,153)
Canada (509,662)
RMG 200 (77)
Brent Barr (15)
Lecture

Buying Strategies

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Department
Retail Management
Course
RMG 200
Professor
Brent Barr
Semester
Winter

Description
Week 9 Balancing inventory: Breadth of assortment must meet store target customer Inventory depth must rreflect anticipated rates of sales Branding strategies: Manufacturer (National) Brands Made by vendor sold by many retailers Private Label (store) brands Developed and sold by 1 retailer Bargain Branding No-Frills at a discount price Copycat Branding Imitated manufacturer brand in appearance and dress Premium branding Private label at a comparable manufacturer brand quality Parallel Branding Private labels that closely imitate the trade dress and attributes of leading manufacturer brands Licensed brand Developed by licensee and sold to manufacturer or retailer (Barbie) Issues in International Sourcing of Private Label Merch: Country of Origin Effects Costs: Foreign Currency Fluctuations, Tariffs (allows Canadian industries to compe
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