Class Notes (837,534)
Canada (510,303)
RMG 300 (30)
Lecture

Ecommerce

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Department
Retail Management
Course
RMG 300
Professor
Norman Shaw
Semester
Winter

Description
E-Commerce: What do they have in common? • Use of IT • Transaction processing • Exchange of information • Between different entities Business Models: • Brokerage – Brokers being buyers and sellers together for a fee • Advertising – An extension of the traditional media broadcasting model where ads appear on websites • Merchant – Sells products, both physical and electronic, to customers • Manufacturer Direct – Makes and Sells products directly to consumer • Affiliate – Affiliate websites are paid a fee when purchases come through them • Community – Based on user loyalty because of high investment of time and emotion • Subscription – Users are charged f
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