RMG 302 Lecture : Perception/Memory
17 May 2011
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Document Summary
Red = arousal / appetite, blue = relaxing. Psychophysics science that focuses on how the physical environment is integrated into our person world. Absolute threshold minimum amount of stimulation that can be detected on a given sensory channel. Differential threshold ability of a sensory system to detect changed in a stimulus or difference between stimuli. Jnd (just noticeable difference) minimum change in a stimulus that can be detected. Weber"s law- the stronger the initial stimulus, the greater the change must be for it to be noticed. Occasions, users, quality: perception is a three-staged process that translates raw stimuli into meaning, kansei engineering is a japanese philosophy that translates customers" feelings.
