RMG 302 Lecture : Motivation/Values

• School: Ryerson University
• Department: Retail Management
• Course: RMG 302
• Professor: Donna Smith

Document Summary

Motivation the processes that cause people to behave as they do: utilitarian practical, hedonic impractical (subjective and experimental) D rive theory focuses on biological needs. Tension the unpleasant state that exists if a person"s consumption needs aren"t fulfilled. Homeostasis activating goal-oriented behaviour that attempts to reduce the unpleasant state and return to a balanced one. Expectancy theory behaviour is largely pulled by expectations of achieving desirable outcomes. Psychogenic needs acquired in the process of becoming a member of a culture. Motivational conflict: approach-approach: choosing between 2 alternatives. (theory of cognitive. Consumer behaviour needs: need for affliction, need for power, need for uniqueness. Maslow"s hierarchy of needs: self-actualization self fulfillment, enriching experiences, ego needs prestige, status, accomplishment, belongingness love, friendship, acceptance by others, safety security, shelter, protection, physiological water, sleep, food. Involvement a person"s perceived relevance of the object based on their inherent needs. Simple processing only the basic features of a message are considered.