Class Notes (836,562)
Canada (509,854)
RMG 302 (15)
Lecture

Attitudes

2 Pages
58 Views
Unlock Document

Department
Retail Management
Course
RMG 302
Professor
Donna Smith
Semester
Winter

Description
Persuasive Messages can be created after answering: Who will use the scent in the ad? Source of a message helps determine the consumers acceptancedesire to try the product. How should the message be constructed? Should it emphasize negative consequence, directly compare the product with others on the market, present a fantasy of positive benefits after using the product? What media to transmit the message? Print? Then which magazines? TV, door-to- door? What characteristics of the target market might influence the ads acceptance? Communications Model: 1. The ORGANIZATION creates a 2. MESSAGE which is transmitted through a 3. MEDIUM that is then decoded by the consumers who send feedback to the ORGANIZATION Permission Marketing Marketer will be much more successful trying to persuade consumers whove opted into their messages Uses and Gratifications Theory Consumers are an active, goal-directed audience th
More Less

Related notes for RMG 302

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit