Class Notes (837,548)
Canada (510,312)
RMG 303 (25)
Lecture

Service Concept

1 Page
50 Views
Unlock Document

Department
Retail Management
Course
RMG 303
Professor
Frances Gunn
Semester
Winter

Description
Service Concept Customer and Providers expectations of what a service should be and the customer needs it fulfills. It provides a foundation for developing he what, marketing content, and how, operations content, of a service as well as for facilitating alignment between the strategic intent of the firm and the delivery itself. Multi-dimensional service concept shows us that numerous derivatives of the same core service can be developed and marketed to a variety of target segments. The Service Concept
More Less

Related notes for RMG 303

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit