Class Notes (838,386)
Canada (510,872)
RMG 400 (49)
Lecture

Today's Buying Environment

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Department
Retail Management
Course
RMG 400
Professor
Bharat Sud
Semester
Fall

Description
Chapter 1 Retail buying Activity involving selectingpurchasing products to satisfy needs of customers. The marketing concept = Customer Satisfaction, Total company effort, & Profit Marketing 4 Ps: Product Price Promotion Place Retail formats (Superstores) Super Centres Warehouse Retail Formats Social Networking
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