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Lecture

Strategic Planning


Department
Retail Management
Course Code
RMG 200
Professor
Brent Barr

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Week 2
Elements in a Market Analysis / SWOT
Market Factors Size, Growth, Seasonality, Business Cycles
Competitive Factors Barriers to Entry, Bargaining power of Vendors, Competitive Rivalry
Environmental Factors Technological, Economic, Regulatory, Social/Cultrual
Analysis of Strengths and Weaknesses Management Capabilities, Financial Resources,
Locations, Operations, Merchandise, Store Management, Customer Loyalty
Positioning is the design and implementations of a retail mix to create an image of the
retailers in the customers mind to its competitors
Approaches for building Customer Loyalty
Unique positioning, Customer Service, Info about customers, Unique Merchandise, Location
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