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Lecture

Maintaining Image


Department
Retail Management
Course Code
RMG 200
Professor
Brent Barr

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Week 13
Types of Brand Association:
Merchandise Category (Staples)
Price / Quality (Wal-Mart)
Specific Benefit (7-Eleven)
Lifestyle (Futureshop)
Advertising:
Informative (Educating)
Persuasive (Persuade)
Reminder
Conveying Messages:
Rational
Emotional
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