RMG 200 Lecture Notes - Lecture 1: Brand Ambassador, Joe Fresh, Sobeys
2 Feb 2017
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A set of business activities that adds value to the products and services old to consumer for their needs. Financial strategy: what markup should be placed, profit objectives, etc. Location strategy: where they open up (suburban or urban) Organizational structure: brand ambassador: ppl who represent the store/brand. Hr strategy: hiring business students, or hr special students. Information and supply chain strategy: logistic and distraction. Customer relations strategies: invest into loyalty programs, losing a customer is costly. Vertical integration: one firm that from start to finish takes care of everything, ex: zara, starbucks. Backward integration: retailer who wants to take care of some of the manufacturing and whole sale, ex: loblaw"s and pc, don"t own plant but responsible for it. Forward: manufacture that takes on retail responsibility, ex: roots. Why are retailer necessary: provide assortment, breaking bulk, holding inventory, providing services and series, provide experiential consumption. Automotive and grocery are the two top retail sectors in canada.
