RMG 200 Lecture Notes - Lecture 5: Gentrification, Traffic Flow

97 views4 pages

Document Summary

Rmg chapter 5: retail locations strategy- trade area and decisions and site. Evaluating specific areas for locations: economic conditions, competition, strategic fit, operating costs. Region- retail location analysis, refers to a part of the country, a particular city, or a census metropolitan area. Saturated area- trade area that offers customers a good selection of goods and services, while allowing competing retailers to make good profits. Under stored trade areas- area that has too few stores selling a specific good or service to satisfy the needs of the population. Overstores trade area- area having so many stores selling a specific good or service that some stores will fail. Franchisors- owners of a franchise in a franchise agreement. Franchisees- owners of an individual store in a franchise agreement. Retail site selection- opening a store involved committing to a lease of 5 years or more, purchasing land and building a store, or buying an existing building, each of which requires investments.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents